DROP IT, DEPOP IT
Role: Art Director / Copywriter Art Direction: Payton Breck
INSIGHT
Selling on a second-hand platform can feel like a hassle, so let’s make it easier and stress-free.
CONCEPT
Position Depop as the go-to platform by creating an interactive experience that encourages the audience to simplify the process of 'depoping' their preloved items.
DEPOP BINS
Bins labeled by different categories encourage people to drop off pre-loved items and earn credits.
DEPOP TRUCK
A depop-branded truck regularly collects clothes from bins.
OUT-OF-HOME
SOCIAL MEDIA
IN-APP EXPERIENCE
