BREAK A COOKIE BREAK THE ICE
Role: Copywriter Art direction: Samantha Sanders
INSIGHT:
Convince Gen Z that the Subway Footlong Cookie is a fun and easy way to bond with others because it turns an indulgent treat into a memorable, social moment.
CONCEPT:
The campaign will showcase Subway’s Footlong Cookie as an ultimate icebreaker, encouraging the audience to break the cookie and spark meaningful connections.
CASE STUDY VIDEO
INTERACTIVE PACKAGING
The perforated line down the center of the cookie and packaging suggests that people tear the bag in half, prompting each person to answer an icebreaker question.
OUT-OF-HOME
SOCIAL MEDIA
ACTIVATION - University Orientation
